The basics of using social media for customer service
While social media has caused marketers to salivate over the incredible potential it offers to target large numbers of consumers with evermore personalised ads, its application for direct marketing in...
View ArticleDo you need Pinterest or Instagram in your social marketing plan?
Through the launch of Pinterest and Instagram, there’s been a recent shift towards a greater emphasis on sharing visual material. While both have legions of fans and are being given the financial vote...
View ArticleJoin Our Meetings!
The San Luis Obispo Chapter of the Surfrider Foundation is here to throw you just the hand you need if you are searching for some truly meaningful things to do on your spare time. If you are tired of...
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The Advent of Digital Marketing
Digital Marketing refers to the type of marketing done through the Internet. This business strategy is slowly making its way to the public these days. Contrary to going to a real market, Digital...
View ArticleFive tips on using brand journalism in your content marketing
The brand journalist is a very different breed to the copywriter or PR. Their job isn’t to overtly sell a product or put a positive spin on a story, but to bring an air of authenticity and objectivity...
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